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Wednesday, January 11, 2012

Google personalized search with “Search plus Your World”

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Google introduced new features in it search to get personalized results. Google has integrated the Google plus in search by adding three new features - Personal Results, Profiles in Search and People and Pages. These feature will let users to fetch, information on Google plus like posts, photos,videos, circles, people, profiles and pages concentrating on the things, that is share with them.

In the blog post,  Amit Singhal  wrote "We’re transforming Google into a search engine that understands not only content, but also people and relationships."
  1. Personal Results: which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page; 
  2. Profiles in Search: both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following;
  3. People and Pages: which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community. 

With "Search plus Your World" Google personalizing the search with Google plus which shows the pesonal searches along side with the regular search. Users can toggle between the web search, and the personalized search with the button at top right. The personalized searches will only be visible to the user with separate control in Search Settings. Google also told that they are securing the search results with SSL encryption.

This new prominent feature will roll soon throught, but is limited to signed user who is searching on in English.

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